![](./images/culture_n/culture_pic_1.jpg)
/ Mission /
Dedicated to creating a better life for mankind
/ Vision /
Become a global leader in smart appliances and information technology
![](./images/culture_n/culture_pic_2.jpg)
![](./images/culture_n/culture_pic_3.jpg)
/ core value /
Adhere to technology leadership, quality first
Adhere to management innovation, efficiency priority
Adhere to the user first, service home
Adhere to employee-oriented, results sharing
![](./images/culture_n/culture_pic_4.jpg)
/ Cultural Philosophy /
Pioneering InnovatingStriving
Pursuing ExcellencePerformance priorityresults share integrity
/Group Recognition/
Science and Technology Innovation Award
Management Innovation Award
Outstanding Entrepreneur Award
Award Special Contribution Award
![](./images/culture_n/culture_pic_5.jpg)